This is the brand that we would want to be associated with each member; officer and staff of San Dionisio Credit Cooperative wherever he/she goes. We would want him/her to be identified as somebody who has the will and integrity to serve efficiently, effectively and ethically.

This does not mean that we are flaunting that we have those qualities.
Rather; each one of us aspires to be such and we hope to be able to inspire others to be the same.

See Wise Mentor